When reading your article a reader can get warmed up and react on your article in several ways. A responsive reader will want to:
1. Visit your website link in the resource box
This is probably the most common response people seem to go to, even if it is the wrong one. People are so fixated with wanting their readers to go to their websites and buy straight away.
Sending your readers to your website will usually result in a lower sales percentage straight off the bat. That is of course if you are selling them anything at all.
If you were selling them something, the best bet would be to send them straight to your newsletter signup link in your resource box.
But if you are sure you want to send them to your website, the best way to do that is to tell your readers (in your article) that if you go to your website (in your resource box), there is a free gift (of value) they can get, just by visiting your site.
2. Subscribe to your mailing list.
This is one of the better options. Why, because when they sign up for your mailing list, they are giving you permission to contact them via email on a regular basis.
Send them to a splash page where you can capture their email. Or let your readers to send a blank email to your auto responder / mailing list email address and subscribe from there. Give them a free gift, something of value.
3. Refer your article to others
If you want your readers to refer your articles to other people, here is what you do.
This is a good idea if you have affiliate links in your article. You send them to a website, with a refer a friend script. This website also has your previous articles on there as well in an easy to use site.
You see how many possibilities there are. By giving them something in return with value, like a free 5-day course, you get them to refer your article / website to their friends.